Logo Submission Specs

The preferred file is a Vector-type – with either a .EPS, .AI or .PDF file extension – and all text saved as outlines. Vector files are made up of mathematically drawn vectors with X and Y-axis positional information for each element. This allows the complete design to be scaled in size (up or down) without loss of definition or pixelation. In addition within a Vector file, text can be saved as outlines (or join-the-dots as we sometimes call it).

To check if a file is a Vector file, open it within Adobe Illustrator and click on the text. If the text changes to an outline of lines and dots, it is a Vector file with the text saved as outlines. The reason for saving the fonts as outlines is that in outline form, the font will be repeated on a different PC in exactly the same font format as sent. Without the text saved as outlines any PC that opens the file could see a substituted font. Converting artwork into a Vector File can be done by our art team.

We often receive artwork generated within Adobe Photoshop – a more readily accessible package. As Photoshop can save files with an .EPS format, clients sometimes assume that their file will automatically convert to a Vector file when opened in Adobe Illustrator. This is not the case. Any file created within Photoshop is of a Raster file format, with the final image made up of coloured pixels as in a photograph. Common file extensions include: .PSD, .PDD, .JPG, .TIF, .BMP, .GIF or . PNG.

Image Submission Specs

The file size should be 300DPI (dots-per-inch) or greater. 72DPI images are great for websites because they download quickly and look reasonably good on screen. However when printed or enlarged they lose their clarity and become pixelated, with rough edges and colour bleed. 300DPI is a photographic standard ensuring high quality reproduction.

Since we are using a a relatively small printed area many times we can convert a larger 72DPI image to 300DPI image. Example would be a 72DPI photo from a digital camera at 5"x7" when opened in Photoshop. Converting the image to 300DPI, would reduce it to about a 2"x4" image, which world work still work for our standard size 2"x4" scratcher.

We realize all images aren't perfect and we'll do our best to make your images look best!

Download a complete PDF of all the artwork submission specs.